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Lawrence is a London born Director, specialising in Lifestyle, Sport & Humor – with an emphasis on great visuals and engaging performances. His first big awards were an EPICA and CANNES LIONS shortlist with Ikea ‘Game’. He has since then won several major awards including a CANNES LIONS Young Director’s award. Lawrence’s approach to commercials is to hone in on the core ideated allows the story and the characters to determine the technical side.